Max Lenderman, CEO of Platinum Balloon, joins CoinDesk Studios at CES 2023. Platinum Balloon is a web3-facing growth consultancy helping educate and onboard both brands and creative agencies into the web3 space.

This episode called “Metaverse 101” asks the questions you’re too embarrassed to ask at work: what is web3, how does it work, and how will it impact my brand?

So you want to enter the metaverse. Who is your audience? What’s the potential for your brand? Where do you even start? What the heck does “decentralization” mean to me?

No brand should embark on a new platform without considering the risks. This episode explores the security concerns brands should be aware of on Web3 platforms and helps marketers develop a solid framework for brand safety in the metaverse.