Max Lenderman, CEO of Platinum Balloon, joins CoinDesk Studios at CES 2023. Platinum Balloon is a web3-facing growth consultancy helping educate and onboard both brands and creative agencies into the web3 space.
No brand should embark on a new platform without considering the risks. This episode explores the security concerns brands should be aware of on Web3 platforms and helps marketers develop a solid framework for brand safety in the metaverse.
So you want to enter the metaverse. Who is your audience? What’s the potential for your brand? Where do you even start? What the heck does “decentralization” mean to me?
This episode called “Metaverse 101” asks the questions you’re too embarrassed to ask at work: what is web3, how does it work, and how will it impact my brand?
Max Lenderman addresses the graduating class or MBAs and marketers at La Universidad Iberoamericana (UNIBE) in 2016 and showcases the new fundamentals of brand marketing.
Big John has an epic interview with experiential expert Max Lenderman, who knows a thing or two about the experiential/creative world, and it’s a punk rock lovefest as the two of them talk experiential.
Brands are activating their purpose through social impact that future-proofs them and gives them relevancy. Some brands are going “all in” on purpose. CMOs need to pay attention.
Recorded Feb. 15, 2022 during day one of DAODenver at Temple Denver. Presented by DAOPlanet.org
Marketing and advertising has focused on motivation as a factor for sales and conversion. The new high-growth and social brands are relying on something different in their pitches and marketing: inspiration. And the tweak from one to the other may mean everything.
What will it take for brand purpose to really take off? Here’s four key thoughts.
From now on, brands that rely on customer experience must either help or inspire. Here are some thoughts as the best creative of last year proves that amazing creativity occurs when brands want to help and inspire their audiences.
We are all faced with the prospect of becoming uninterested in our work, and worse still, uninterested in the world around us. But we all know that to truly get to great work — and to dent the world a bit — we need to give a shit. So how can we get there and stay there? Drawing on his experiences from the Peace Corps, running creative teams at Crispin Porter + Bogusky and founding a “purpose-based” agency in Boulder, Max will try to get us a to give a shit a bit more.
Boulder Startup Week 2020 went virtual and so did this talk about how brand purpose has changed with COVID-19 and how brands are responding.
Max Lenderman presents School, a purpose-led consultancy for the modern brand.
Max Lenderman is on a mission to motivate, reinvigorate and reformulate what he calls the hardest hit advertising sector - the experiential marketing industry. He’s pretty bullish about its future and so am I for two reasons: 1. Max Lenderman and 2. During times of crisis are when the most incredible and innovative solutions emerge.
Max Lenderman, Experience Economy Pioneer and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about everything Experiential Marketing. Where it's been, its current state, where it's going, and most importantly–how do you get there?