I’m Max Lenderman. I create, teach and write about new advertising and marketing macro-trends that prove my professional thesis that “brands are verbs.”
My passion (and expertise) is to find new ways for brands to positively impact culture through purpose and experience.
My mentors, managers, employees and peers agree that, personally and professionally, I “give a shit.”
I’ve successfully founded two creative agencies: Gearwerx, specializing in brand experience, and School, specializing in brand purpose.
I’ve been honored to be a creative leader at two hot agencies: GMR Marketing, the world’s largest experiential agency, and Crispin, Porter + Bogusky, the most awarded agency of the 21st century.
I’ve sold some amazing brand campaigns. Here’s a snapshot of the most formative work in my career…my so-called firsts of creative work.
I’ve written two books: Experience the Message, which was named “the best book on experiential marketing,” and Brand New World, which has so far been translated into five languages.
I frequently write for Adweek and Campaign magazines, among others.
I love to teach what I know. That’s why I’m an instructor at Denver Ad School, an adjunct professor of advertising at University of Colorado, Boulder, and a visiting lecturer at Solvay (Brussels) School of Business. Throughout my career, I’ve never stopped mentoring young talent.
I’m a former US Peace Corps Volunteer. I drilled water wells for schools in Chad. Now, I support Pencils of Promise to actually build schools in developing countries.
I work harder now than I did when I first started out. And I find deep balance and gratitude in family, footie and far-out travel.
If you’d like to talk together, feel free to call me directly on 720-775-9061 or DM me at @maxlenderman on Twitter or Instagram.